Method of selling absorbent articles bearing similar and/or related graphics

ABSTRACT

A method of selling absorbent articles wherein the absorbent articles are co-packaged sets of absorbent articles bearing similar and/or related graphics.

FIELD OF THE INVENTION

In one aspect, the invention relates generally to a method of sellingabsorbent articles having graphics disposed upon them. The methodprovides co-packaged sets of absorbent articles bearing similar and/orrelated graphics.

BACKGROUND OF THE INVENTION

Absorbent articles are used commonly. In many cases, e.g. diapers, thepurchaser of the absorbent article is not the end user of the article.Many factors influence the purchaser's decision to purchase particularabsorbent articles, non-limiting examples of which include: price andproduct performance, e.g. absorbency, ease of fastening/refastening,tactile feel against the skin, etc. The aesthetics of an absorbentarticle have become an increasingly important factor in driving purchasedecision-making. Many purchasers prefer to have colors, patterns, and/orother designs employed by the absorbent article. This creates a need toprovide desirable graphics without having an unacceptably negativeimpact on other decision factors, such as price and absorbency.

Conventional methods of designing graphics for absorbent articles mayconstitute contemplating then adding a border, or simple repeatingpatterns, e.g. circles or hatch marks, or the method may go so far as tohave a graphic designer create a particular design for use with anabsorbent article. However, many of these aforementioned methods sufferfrom one or more disadvantages. For example, the patterns mustoftentimes be very simple, e.g. borders, spots, or solid colors, or thepatterns take a long time and much effort to get from artisticconception to technical achievement of printing on the absorbentarticle, and even then, only to yield one or a few designs. Further,typically for a new design, the process must begin from scratch. Thereis a need to provide more complex and more artistic graphics using lesscomplex and time consuming methods.

Conventional methods of selling absorbent articles typically provide aplurality of absorbent articles in a unit, e.g. polybag or cardboardbox, where all the absorbent articles in that unit have identicalgraphics, if any at all. This method suffers from one or moredisadvantages. As noted above, purchasers increasingly prefer absorbentarticles with graphics, and it is believed that some purchasers wouldprefer absorbent articles with a variety of graphics. There is a need toprovide absorbent articles with a variety of graphics, preferablysimilar and/or related graphics, in a single unit or at least unitsavailable for purchase together.

SUMMARY OF THE INVENTION

In one aspect, the invention relates to a method of selling absorbentarticles wherein the absorbent articles are co-packaged sets ofabsorbent articles bearing similar and/or related graphics.

It is an object of this invention to provide a method of sellingabsorbent articles with a variety of graphics, preferably similar and/orrelated graphics, in a single unit or at least units available forpurchase together. These and other objects, features, and advantages ofthe invention will become more apparent upon reading the followingspecification in conjunction with the accompanying drawing figures.

BRIEF DESCRIPTION OF DRAWINGS

FIG. 1 is a flowchart of a method of designing graphics for absorbentarticles suitable for use with the invention.

FIG. 2 is a perspective view of a basic technical flat employed in anembodiment of a method of designing graphics for absorbent articlessuitable for use with the invention.

FIG. 3 is a perspective view of an enhanced technical flat employed inan embodiment of a method of designing graphics for absorbent articlessuitable for use with the invention.

FIG. 4 is a perspective view of a croquis employed in an embodiment of amethod of designing graphics for absorbent articles suitable for usewith the invention.

FIGS. 5a and 5b are perspective views of a pair of croquis employed inan embodiment of a method of designing graphics for absorbent articlessuitable for use with the invention.

FIGS. 6a and 6b are perspective views of two graphics employed in anembodiment of the invention.

FIGS. 7a, 7b, and 7c are perspective views of three graphics employed inan embodiment of the invention.

DETAILED DESCRIPTION OF THE INVENTION

In one aspect, the invention is intended primarily for use withabsorbent articles. As used herein, the term “absorbent article” refersto devices which absorb and contain body exudates, and, morespecifically, refers to devices which are placed against or in proximityto the body of the wearer to absorb and contain the various exudatesdischarged from the body. As used herein, the term “diaper” refers to anabsorbent article generally worn by infants and incontinent persons thatis worn about the lower torso of the wearer. It should be understood,however, that the invention is also applicable to other absorbentarticles such as incontinence briefs, incontinence undergarments,incontinence pads, diaper holders and liners, feminine hygiene garments,feminine hygiene pads, feminine hygiene pantiliners, tampons, and thelike. As used herein, the term “disposable” refers to absorbent articlesthat generally are not intended to be laundered or otherwise restored orreused as absorbent articles, i.e. they are intended to be discardedafter a single use, and preferably, to be recycled, composted, orotherwise disposed of in an environmentally compatible manner. In anembodiment, the absorbent articles for which the invention is primarilyintended for use, are disposable absorbent articles.

In an embodiment of the invention, the method described herein is usedto create a graphic for an absorbent article. In another embodiment, themethod is used to create several similar and/or related graphics for aset of absorbent articles. In yet another embodiment, the absorbentarticles forming such set are offered for sale together as a set.

Absorbent articles may typically comprise a topsheet having a bodyfacing surface and a garment facing surface, a backsheet having abodyfacing surface and a garment facing surface, and an absorbent coredisposed between the garment facing surface of the topsheet and thebodyfacing surface of the backsheet. In an embodiment, the graphicscreated by the method disclosed herein are disposed upon the bodyfacingsurface of the topsheet. In another embodiment, the graphics aredisposed upon the garment facing surface of the topsheet. In anotherembodiment, the graphics are disposed upon the garment facing surface ofthe backsheet. In yet another embodiment, the graphics are disposed uponboth the bodyfacing surface of the topsheet and the garment facingsurface of the backsheet. Other absorbent articles, e.g. catamenialtampons, may typically comprise a compressed absorbent core disposedwithin an overwrap substantially covering the exterior surface of thecompressed absorbent core, the overwrap having a core facing surface anda bodyfacing surface. In an embodiment, the graphics created by themethod disclosed herein are disposed upon the core facing surface of theoverwrap. In another embodiment, the graphics are disposed upon thebodyfacing surface of the overwrap. In yet another embodiment, thegraphics are disposed upon both the core facing surface of the overwrapand the bodyfacing surface of the overwrap. In an embodiment, theoverwrap comprises a non-woven material.

As shown in FIG. 1, a method of designing graphics for absorbentarticles 10 is provided. According to method 10, in step 20, one or morebasic technical flats 90 is selected, in step 30, a color palette isselected, in step 40, one or more patterns and/or solid prints isselected, in step 50, the selected patterns and/or solid prints, usingthe selected colors, are modeled in the printing zones 94 of the basictechnical flat 90 to form an enhanced technical flat 100. At this point,a graphic for an absorbent article has been designed. These steps andadditional optional steps are discussed in more detail herein. It is tobe noted that, as depicted in FIG. 1, an embodiment provides that step30 occurs prior to step 40. However, it will be appreciated by theskilled person that in another embodiment, step 40 occurs prior to step30, and in yet another embodiment, steps 30 and 40 are performedconcurrently.

In step 20, one or more basic technical flats 90 is selected. A basictechnical flat 90 is a drawing showing the general outline and visiblephysical features of an absorbent article, a non-limiting example ofwhich is shown in FIG. 2. A basic technical flat 90 may be hand drawn,but is typically mechanically or digitally drawn, thus making it easierto store, transfer to others, and reproduce in mass. A basic technicalflat 90 will typically show design elements 92 of the absorbent article.Design elements 92 may be physical features of the absorbent article,such as the overall outline, location of tabs, fasteners, borders,junctions of materials, stitching, and like elements. A basic technicalflat 90 may also show some design elements 92 that are either actualphysical features of the absorbent article or that are not actualphysical features but are to be printed on the absorbent article to makeit appear that they are actual elements of the absorbent article,non-limiting examples of features that may fall within either or both ofthese groups include: printing borders, seams, pockets, zippers, zipperflaps, topstitching, embossment, quilting, buttons, bows, ribbons,straps, snaps, belt loops, suspenders, sales tags, etc. Basic technicalflat 90 comprises defined printing zones 94 for which colors andpatterns and/or solid prints will be selected for in later steps. Suchprinting zones 94 may optionally be shaded, hatched, or otherwisedetailed to impart an appearance of being 3-dimensional. Typically, abasic technical flat 90 will comprise a plurality of printing zones 94,depending on how many permutations are desired to be available forselection in the final graphic. The printing zones 94 define areas wheregraphics will be printed on the absorbent articles. Preferably, thebasic technical flat 90 comprises from 2 to 8, more preferably from 4 to6, printing zones. The basic technical flat shown in FIG. 2 has 10design elements 92 a to 92 j, and 5 printing zones 94 a to 94 e.

In step 20, a single basic technical flat 90 may be selected, or toincrease the number and variety of graphics being created at once,several basic technical flats 90 may be selected. For example, theselection of multiple basic technical flats 90 may enable one designerto progress several artistic creations concurrently, thereby avoidingthe stymie of creative thought that may be associated with following aone-process-at-a-time approach. Similarly, the selection of multiplebasic technical flats 90 may enable several designers to progressseveral artistic creations concurrently and yield a variety of graphicsfor comparison and/or advancement to finality. Where multiple basictechnical flats 90 are available, they will typically exhibit differentfeatures of the same absorbent article for which graphics are beingdesigned, or they will exhibit features of different absorbent articlesfor which graphics are being designed. Accordingly, it is contemplatedthat similar and/or related graphics could be designed using method 10for a variety of different absorbent articles in a product line, e.g.diapers and pants, or feminine pads and pantiliners.

In step 30, a color palette is selected. Preferably, the colors arecomplementary to each other and to the patterns and/or solid printsselected in step 40. By complementary, it is meant that a designerbelieves they work together to achieve a common artistic theme orexpression, noting that such theme may be one of intentional contrast.It is not intended that they must be classically accepted by the generalpopulation as “going together”. For example, a designer may select acolor palette in which the colors appear to clash to the ordinaryobserver, but upon further investigation, reveal a psychedelic colorscheme.

In step 40, one or more patterns and/or solid prints is selected.Preferably, the patterns and/or solid prints are complementary to eachother and to the colors selected in step 30. As with the colors,complementary means that the designer believes that they work togetherto achieve a common artistic theme or expression, noting that such thememay be one of intentional contrast. In an embodiment, the patternsand/or solid prints are obtained from a print house, a print designer,or a fabric pattern designer.

For each of steps 30 and 40, the colors and the pattern and/or solidprint, respectively, may be independently selected from themed orotherwise like groups of colors and patterns and/or solid prints. In anembodiment, they may be selected from groups being categorized as beinggender neutral, boy appropriate, or girl appropriate. In anotherembodiment, they may be selected from groups categorized as beingsporty, outdoors, sophisticated, professional, casual, cute, sassy,feminine (e.g. quilted, paisley, curly cues, polka dots), fresh,seasonal (e.g. spring, summer, fall, winter), patriotic,weather/climatic (e.g. sunny, rainy, snowy), ethnic, soft tones, earthtones, pastels, rock 'n roll, western (e.g. cowboy/cowgirl), animal,plant, food, or industrial.

In step 50, the selected patterns and/or solid prints, using theselected colors, are modeled in the printing zones 94 of the basictechnical flat 90 to form an enhanced technical flat 100, as shown inFIG. 3, where color is depicted by shading. An enhanced technical flat100 is a basic technical flat 90 upon which the designer's selections insteps 30 and 40 are matched up with the printing zone that the designerselected them for, whereby the full graphic is created. Modeling may beachieved by such simple means as placing hard copy colored patternsand/or solid prints onto a hard copy basic technical flat 90, or may beachieved by more technical means, including printing on paper or anothersubstrate including materials used in absorbent articles, and/orcomputer modeling. Modeling may also be achieved by creating a physicalprototype of the absorbent article exhibiting all or a portion of thegraphic. Any means sufficient for appreciating the final graphic may beused.

Optionally, step 60 may follow step 50. In step 60, a determination ismade whether the graphic modeled on the enhanced technical flat 100 issuitable for printing on an absorbent article. It will be appreciatedthat there are various and many technical hurdles to be overcome whentransferring a graphic from the design stage to actually disposing itupon, e.g. printing it onto, an absorbent article, a non-limitingexample of which is the difficulty in registering the design to theportion of the material that it is being printed on. It will also beappreciated that due to the wide range of expression and interpretationof such expression in the fashion realm, a graphic that appears suitableto one person may not appear suitable to another. As such, there aremany reasons why a graphic may need to be revised before becoming final.In the event that it is determined in step 60 that the graphic requiresrevision, then the graphic may be returned to any of steps one of steps20, 30, 40, 50, or 60, of method 10.

Advantageously, due to the unexpected “assembly line” nature of method10, unexpected at least because the designing process in the fashionrealm is not intuitively a good candidate for processes typicallyapplied to more mechanical or technical actions, the graphic may berevised to overcome the objectionable feature relatively quickly andwithout significant re-work. For example, if the graphic created in step50 is of acceptable pattern but objectionable color, the designer mayreturn to step 30 and consider selecting other color palettes, and thenproceed with the remaining steps of method 10 again until a modifiedgraphic is created in step 50. Then, step 60 may be reapplied and a newdetermination made of whether this modified graphic is acceptable, andso on. Yet another advantage of method 10 is that the work productcreated at each step may be saved for future reference or use, againminimizing re-work, and hence, saving time and cost.

Optionally, step 70 may precede any one of steps 20, 30, 40, 50, or 60,of method 10. In step 70, a croquis is created or an existing croquis isused, to inspire one or more potential design ideas. A croquis 110 is asketch showing very general outline and few basic physical features ofan absorbent article, non-limiting examples of which are shown in FIGS.4, 5 a, and 5 b. A croquis 110 is typically hand drawn, but may bemechanically or digitally drawn, thus making it easier to store,transfer to others, and reproduce in mass. A croquis 110 will typicallyshow such features of the absorbent article as the overall outline, thelocation of only a few features, e.g. fasteners, borders, and likeelements. A croquis 110 may show a simple version of the wearer of theabsorbent article, as is shown in FIG. 4. Alternately, a croquis 110 mayomit the wearer and focus more on the basic views, e.g. front and backas worn, of the absorbent article without regard to many technicalfeatures, as is shown in FIGS. 5a and 5b . A croquis 110 may be in blackand white, or in color, and either way, may optionally be shaded,hatched, or otherwise detailed to impart an appearance of being3-dimensional.

The skilled person will create or select a created croquis 110 withsufficient detail about the features of the absorbent articlecorresponding to the step of method 10 for which the croquis 110 isbeing used to inspire one or more potential design ideas. For example, acroquis 110 used prior to step 20 may look more like the croquis 110shown in FIG. 4, which provides very little detail about the features ofthe absorbent article, e.g. the general shape of the absorbent articlewhen seen from the back of the wearer, the location of two fasteners,and some shading to impart 3-dimensional appearance. However, a croquis110 used prior to either or both of steps 30 and 40 may look more likethe croquis 110 shown in FIGS. 5a and 5b , which still provide littledetail about the features of the absorbent article, e.g. a 2-dimensionalview of the general shape of the absorbent article when seen from boththe front and back of the wearer, without the wearer present, and thelocation of two fasteners, but do provide more detail about the possiblecolors and patterns that may be employed in the ultimately designedgraphic.

In an embodiment, a method of selling co-packaged sets of absorbentarticles bearing similar and/or related graphics 200 is provided. Itshould be understood that method 200 relates to the offer to sell suchabsorbents articles as well as actually selling them. The skilled personwill appreciate that such absorbent articles may be advantageouslydesigned by using method 10. A suitable method for use with the presentinvention is disclosed in commonly assigned, co-pending U.S. Ser. No.12/835,188, entitled “Method of Designing Graphics for AbsorbentArticles”, filed on 13 Jul. 2010.

According to method 200, absorbent articles bearing similar and/orrelated graphics are packaged together and sold. “Similar and/orrelated” refers to a degree of sameness of at least some of the elementsof the graphics embodied two or more absorbent articles. It is notintended to mean that two or more graphics being compared are identicalexcept for scale, e.g. due to the sizes of the various absorbentarticles being different. Elements to consider in determining similarityand/or relatedness include but are not limited to: color palettes (suchas described in step 30 of method 10), patterns and/or solid prints(such as described in step 40 of method 10), shapes, themes, voids,position, orientation, and the like; preferably color palettes andpatterns and/or solid prints are considered.

As shown in FIGS. 6a and 6b , graphics that are similar and/or relatedmay share a common color palette, common elements, e.g. birds, commonpositioning of areas that are printed vs. non-printed, and commonplacement of actual or apparent stitching. In an embodiment, as shown inFIGS. 6a and 6b , the array of absorbent articles may bear similarand/or related graphics where one absorbent article (e.g. one bearingthe graphic shown in FIG. 6a ) may exhibit a simple and plain look aboutit, e.g. having a significant amount of unprinted space and basicgraphics, whereas another absorbent article (e.g. one bearing thegraphic shown in FIG. 6b ) may exhibit substantially more complexgraphics that include additional patterns not seen in the otherabsorbent article, but still keeping within, e.g. the same theme. Suchan array may be characterized as a “collection” of absorbent articles.

As shown in FIGS. 7a, 7b, and 7c , graphics that are similar and/orrelated may share a common color palette, common use of concentriccircles, common lined patterns, common elements, birds, and commonpositioning of areas that are printed vs. non-printed. In anotherembodiment, as shown in FIGS. 7a, 7b, and 7c , the array of absorbentarticles may bear similar and/or related graphics where one absorbentarticle (e.g. one bearing the graphic shown in FIG. 7a ) may exhibit asimple look about it, e.g. having two main patterns with some bordering,whereas another absorbent article (e.g. one bearing the graphic shown inFIG. 7b ) may exhibit somewhat more complex graphics that includeadditional patterns not seen in the other absorbent article, but stillkeeping within, the same theme, and yet another absorbent article (e.g.one bearing the graphic shown in FIG. 7c ) may exhibit yet more complexgraphics that combine various elements from the other two absorbentarticles and added a further feature, e.g. the pocket, but still keepingwithin, e.g. the same theme. It is to be noted that the color palette iscommon across all three absorbent articles. Such an array may also becharacterized as “collection” of absorbent articles.

Collections of absorbent articles comprise a plurality of designgraphics, preferably from 2 to 6, more preferably from 2 to 4. It iscontemplated that an entire collection or fewer than an entirecollection may be sold contemporaneously. Preferably, absorbent articlesbearing from 2 to 4, more preferably from 2 to 3, design graphics areco-packaged. Co-packaged means sold together at the same time. This maybe accomplished, e.g. in store, by actually placing the similar and/orrelated graphic absorbent articles in the same primary package, e.g. apolybag made of, e.g. polyethylene, polypropylene, or mixtures orlaminates thereof, by placing them in separate primary packages that arethen placed together into a secondary package, e.g. a cardboard boxcontaining both polybags, by securing separate primary packaging to eachother, e.g. adhesive or physical binding means, e.g. string or tape, orother suitable means for ensuring that the absorbent articles are soldultimately as a unit. Accordingly, in an embodiment, method 200 mayprovide for: (a) selecting a plurality of design graphics from acollection of similar and/or related graphics; (b) printing sets ofabsorbent articles, each bearing a different design graphic selected inthe previous step; (c) co-packaging the sets of absorbent articles; and(d) offering the co-packaged sets for sale. The skilled person willappreciate that in the embodiment just described, any or all of thesteps typically carried, out by a manufacturer or a retailer of theabsorbent articles, may be performed by an agent or designee thereof.

This may be accomplished, e.g. online, by making available any of theaforementioned co-packaged executions, by allowing a purchaser to “clickon” combinations that will ultimately be co-packaged prior to shippingto the purchaser, or other suitable means for ensuring that theabsorbent articles are sold ultimately as a unit. It is contemplatedthat by allowing a purchaser to “click on” combinations that willultimately be co-packaged prior to shipping to the purchaser, asignificant degree of customization of the order may take place.Accordingly, in an embodiment, method 200 may provide for: (a) amanufacturer or a retailer, allowing a purchaser to select a pluralityof design graphics from a collection of similar and/or related graphics;(b) the manufacturer printing sets of absorbent articles, each bearing adifferent design graphic selected by the purchasers; (c) themanufacturer co-packaging the sets of absorbent articles; and (d) makingthe co-packaged sets available to the purchaser. The skilled person willappreciate that in the embodiment just described, any or all of thesteps being carried out by a manufacturer or a retailer, or even apurchaser, may be performed by an agent or designee thereof.Furthermore, the step of making available to the purchaser may includesending the sets of absorbent articles to a benefactor of the purchaser,e.g. as a gift.

The dimensions and values disclosed herein are not to be understood asbeing strictly limited to the exact numerical values recited. Instead,unless otherwise specified, each such dimension is intended to mean boththe recited value and a functionally equivalent range surrounding thatvalue. For example, a dimension disclosed as “40 mm” is intended to mean“about 40 mm.”

Every document cited herein, including any cross referenced or relatedpatent or application, is hereby incorporated herein by reference in itsentirety unless expressly excluded or otherwise limited. The citation ofany document is not an admission that it is prior art with respect toany invention disclosed, or claimed herein or that it alone, or in anycombination with any other reference or references, teaches, suggests ordiscloses any such invention. Further, to the extent that any meaning ordefinition of a term in this document conflicts with any meaning ordefinition of the same term in a document incorporated by reference, themeaning or definition assigned to that term in this document shallgovern.

While particular embodiments of the invention have been illustrated anddescribed, it would be obvious to those skilled in the art that variousother changes and modifications can be made without departing from thespirit and scope of the invention. It is therefore intended to cover inthe appended claims all such changes and modifications that are withinthe scope of this invention.

What is claimed is:
 1. A method of selling co-packaged sets of absorbentarticles bearing similar and/or related graphics comprising the stepsof: a) designing graphics for absorbent articles by: i. selecting one ormore basic technical flats, the basic technical flats comprising thegeneral outline and design elements of an absorbent article, and aplurality of printing zones; ii. selecting a color palette; iii.selecting one or more patterns and/or solid prints; and iv. modeling theone or more selected patterns and/or solid prints, using the one or moreselected colors, in the printing zones of the basic technical flat thatthey are selected for, to transform the basic technical flat into anenhanced technical flat thereby creating the graphic; b) printing setsof absorbent articles, each set bearing a different design graphicdesigned in the previous step; c) co-packaging the sets of absorbentarticles; and d) making the co-packaged sets of absorbent articlesavailable to a purchaser.
 2. The method of claim 1, wherein thesimilarity and/or relatedness of the graphics is exhibited in at leastone element of the graphics selected from the group consisting of: colorpalettes, patterns and/or solid prints, shapes, themes, voids, position,and orientation.
 3. The method of claim 2, wherein the similarity and/orrelatedness of the graphics is exhibited in at least one element of thegraphics selected from the group consisting of: color palettes, andpatterns and/or solid prints.
 4. The method of claim 2, wherein thecolor palettes, and patterns and/or solid prints are independentlyselected from groups categorized as being: gender neutral, boyappropriate, girl appropriate, sporty, outdoors, sophisticated,professional, casual, cute, sassy, feminine, quilted, paisley, curlycues, polka dots, fresh, seasonal, spring, summer, fall, winter,patriotic, weather, climatic, sunny, rainy, snowy, ethnic, soft tones,earth tones, pastels, rock 'n roll, western, cowboy, cowgirl, animal,plant, food, industrial, and combinations thereof.
 5. The method ofclaim 3, wherein the similarity and/or relatedness of the graphics isexhibited in the color palettes of the graphics.
 6. The method of claim3, wherein the similarity and/or relatedness of the graphics isexhibited in the patterns and/or solid prints of the graphics.
 7. Themethod of claim 1, wherein the similarity and/or relatedness of thegraphics is the result of using the same or similar basic technicalflats during the process of designing the graphics.
 8. The method ofclaim 1, wherein the sets of absorbent articles are placed in the sameprimary package, placed in separate primary packages that are placedtogether into a secondary package, or placed in separate primarypackages that are sold together with each as a unit.
 9. The method ofclaim 8, wherein the sets of absorbent articles are placed in the sameprimary package.
 10. The method of claim 1, wherein the absorbentarticles are diapers.
 11. The method of claim 1, wherein the absorbentarticles are feminine pads, pantiliners, or tampons.
 12. The method ofclaim 1, wherein the absorbent articles are incontinence pads.
 13. Themethod of claim 1, wherein the absorbent articles each comprise atopsheet having a bodyfacing surface and a garment facing surface, abacksheet having a bodyfacing surface and a garment facing surface, andan absorbent core disposed between the garment facing surface of thetopsheet and the bodyfacing surface of the backsheet, wherein thegraphic is printed on a surface of the absorbent article selected fromthe group consisting of: the bodyfacing surface of the topsheet, thegarment facing surface of the topsheet, the garment facing surface ofthe backsheet, and both the bodyfacing surface of the topsheet and thegarment facing surface of the backsheet.
 14. The method of claim 1,wherein the absorbent articles each comprise a compressed absorbent coredisposed within an overwrap substantially covering the exterior surfaceof the compressed absorbent core, the overwrap having a corefacingsurface and a bodyfacing surface, wherein the graphic is printed on asurface of the absorbent article selected from the group consisting of:the corefacing surface of the overwrap, the bodyfacing surface of theoverwrap, and both the corefacing surface of the overwrap and thebodyfacing surface of the overwrap.